AMAR was established based on the belief that profit-oriented legal services can align with the obligation to provide pro bono legal aid. Furthermore, AMAR holds the view that law firms can actively engage in advocacy for the public interest.

There is a significant number of human rights cases related to the public interest and corruption eradication campaigns that require advocate support. Therefore, AMAR does not hesitate to combine profit-driven, pro bono, and public interest activities within a single law firm entity.